Today’s buyer depends on their cell phone more than most valuables they own–we depend on them as our contact to the world around us. In a decade where face-to-face interaction takes a back seat to online communication, making mobile promotion a priority as a marketing strategy must be a priority in order to make your product a success.
To successfully promote yourself, brand, or product for mobile device users, consider the following stipulations:
Knowing your audience- Focus on who is using your product and how they are using it. Knowing this information unlocks a multitude of doors. You can use this information for mobile ad campaigns or generate applications that your audience may be interested in.
Use apps to increase your visibility- When you do know who your audience is, you can find out the types of apps they are interested in. At that point, you can create apps for mobile users that boost your visibility as a brand. The more users to your app, the more traffic you will see rolling in.
Let QR codes drive your content- QR codes are a sort of barcode that quickly lets your audience discover who you are. Instead of typing in a url name, mobile users can quickly scan a QR code (either online or in print) and be directed to your site or applications.